• Location
    • United States
  • Date Posted
  • Aug. 24, 2021
  • Function
  • Product Management
  • Sector
  • Business Applications

Stack Overflow is looking for an Associate Product Marketing Manager to help grow our Stack Overflow Advertising product within our Reach & Relevance line of business.

While we’re very open to hiring remote (globally), we need your working hours to overlap with at least the hours of 10AM - 1PM US Eastern time.

Who we’re looking for...

  • You are a trusted partner. Product, Sales, and other Marketing team members turn to you for your knowledge and perspective. They want to collaborate with you and trust that you’ll be critically thinking about everything that comes your way.
  • You understand the B2B digital advertising space. You have experience marketing a technology product or service to developers and technologists.
  • You have helped manage product launches from initial ideation through development alongside Product teams, performed competitive analyses, crafted positioning and messaging, and developed go to market strategies for Sales teams and/or other channels.
  • You have produced assets tailored to key buyer personas across a variety of formats including pitch decks, website copy, webinars, eBooks, videos, email, blogs and social.
  • You know why attention to detail is important and you focus on the details in everything you do.
  • You are comfortable working with data. You know how to get the data you need, how to analyze it, and turn it into stories to support product positioning, marketing campaigns, or sales collateral.

What you’ll be doing…

  • Priority 1 - partner with Product to support Stack Overflow Advertising. This includes strategic initiatives like developing buyer personas, positioning and messaging, and pricing, as well as the more tactical execution of collateral, website experience, go to market plans, and sales enablement.
  • Priority 2 -  analyze and package audience data and insights to tell a story. Support RFPs, RFIs and other sales requests for prospects and clients. Create assets for campaigns, the website and other channels to help prospects understand our community of developers and technologists.
  • Priority 3 - partner with Demand Gen and Content partners to develop campaign, event, and content strategies to generate awareness and interest in our products.
  • Your everyday responsibilities:
  • Prioritize your time
  • Critically think about any products, strategies, or requests that come your way
  • Collaborate across internal teams
  • Communicate the product value to various audiences, using various methods (digital collateral, videos, etc.)

Who you’ll be working with…

  • You’ll be on the Product Marketing team, reporting to the Senior Manager, Product Marketing for our Reach and Relevance products.
  • In addition to your Marketing partners, you’ll also be working with Product, Engineering, Research, Design, RevOps, Customer Success, and Sales across our Reach and Relevance teams.
  • We’re a highly collaborative company.

Experience:

  • Prior B2B Product Marketing role with partial ownership of product launches, messaging and positioning, sales collateral and training, and demand gen strategies.
  • Experience with an advertising, adtech, or media product is highly desirable.
  • You have done and can do these things…
  • Work cross functionally across teams and build trust with your partners
  • Excel at working collaboratively
  • Manage priorities and requests independently
  • Think and act strategically as well as execute on tasks on time
  • Communicate effectively - you can adjust how you communicate depending on who you are speaking with and what you need to say
  • Write up findings and present them to various partners so they know what they need to know and have clear direction to make decisions
  • Technologies you’ve used (or know you can learn): Google Sheets and Slides, Google Analytics, Salesforce, Comscore, Looker, Google Ad Manager

Also note:

  • If this job interests you but you aren’t certain if you meet all of the requirements, apply anyway - we value different perspectives and experience.
  • We’ll only consider applications with a cover letter - please make sure to include yours and tell us what you’ll bring to the team

What you’ll get in return:

  • Competitive Base Salary
  • 20 days paid vacation
  • Generous parental leave (16 weeks at 100% pay), family care leave, and paid sick days
  • Stock options
  • Completely free health insurance (no copay, no premiums)
  • 401K match
  • Gym membership reimbursement
  • Employees will never be poked with a sharp stick
  • If your role is not located in one of our offices…. We’ll reimburse you up to $2,000 to set up a great home office.

If you want to work in our office… You’ll be in our headquarters in New York City, and enjoy additional benefits like free lunches, transportation reimbursement, and all the espresso you can drink.

Work Environment:

We’re a remote-friendly team. Whether you work remotely or work out of our New York office (re-opening voluntarily on September 6, 2021), you’ll be part of a remote work culture that emphasizes online communication (Slack, GitHub, Hangouts, Zoom, Stack Overflow for Teams).

  • Employment is conditioned upon successfully completing a background check and having the appropriate legal right to work.
  • Diverse teams build better products.

Legally, we need you to know this:

Stack Exchange, Inc. does not discriminate in employment matters on the basis of race, color, religion, gender, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, disability, or any other protected class. We support workplace diversity.

But we want to add this:

We strongly believe that diversity of experience contributes to a broader collective perspective that will consistently lead to a better company and better products. We are working hard to increase the diversity of our team wherever we can and we actively encourage everyone to consider becoming a part of it.