VP Marketing

With 70K GitHub stars, Strapi is the most popular open-source Headless CMS. Our 3K+ customers include Amazon, Abbott, Toyota, Airbus, n8n, PostHog, and CodeRabbit. We target developers in digital agencies and enterprises. We have two business models: open-core (Enterprise Edition, which includes additional features and support) and hosting (Strapi Cloud). Our last round was a Series B led by CRV. Since then, we have been growing rapidly and have even become cash flow positive.

Our VP of Marketing (who has been at Strapi for 6 years) is transitioning into a Fractional CMO role. This is why we are hiring a VP of Marketing.

The problems you’ll solve

• Strategy & Leadership: Own Strapi's global marketing strategy (team, KPIs, narrative, and category positioning).
• Demand Generation & Growth: Drive pipeline through scaled inbound channels, data-driven experimentation, and growth loops.
• Partnerships & Ecosystem Marketing: Build and activate a global partner ecosystem to drive co-marketing, joint GTM, and partner-sourced pipeline.
• Product Marketing: Translate Strapi's capabilities into sharp positioning and messaging for developers, marketers, and Sales.
• Brand & Content: Strengthen Strapi's brand as the leading open-source headless CMS across website, content, and storytelling.
• Community & Developer Marketing: Grow and leverage Strapi's open-source community as a core acquisition channel, in authentic partnership with DevRel.
• Cross-functional Collaboration: Align tightly with Product, Sales, and Customer Success on launches, pipeline quality, and customer growth.

Your team

The current Marketing team includes:

• 1 Product Marketing Manager
• 1 Developer Advocate
• 1 Content and Social Media Manager (freelancer, 5 days/week)
• 1 Ecosystem Advocate (freelancer, 2 days/week)
• 1 Product Advocate
• 1 Senior Partner Manager

We also work with several agencies i.e Content / GEO and website development and freelancers i.e YouTuber educator and content writers.

About you

• You are deeply passionate about marketing for developers.
• You use AI on a daily basis to make yourself and your team more effective.
• You have been part of leadership teams.
• You are curious, proactive, strategic, and have a strong execution ability.
• You are used to collaborating with other teams (Product, Sales, Customer Experience, Support, etc.).
• You live in the US (ideally in the Bay Area).
• You are aligned with our values: Care, Excellence, and Impact.

👾 Strapi benefits

• 🌍 Work from anywhere: We're a remote-first company, so we can work wherever our home is. And WiFi.
• 🚑 Expanded health benefits: Including premium medical, dental, and vision coverage.
• 💰 Equity for everyone: We win together. On top of a competitive salary, every Strapier has equity that grows with you in the company.
• 🐣 Parents on a mission: 16 weeks of fully paid parental leave for every new Strapi parent after the first year.
• 💻 You'll always be up to date: We’ll cover all hardware and software needed, so you’re always with the latest versions.
• 🎓 Grow as you are: From day one, we provide budget and tools to learn and grow both professionally and personally.
• 🎉 Offsite: We all gather physically or virtually twice a year.
• 🌱 Mental health support: We offer Moka.care one-on-one sessions with certified specialists.
• 👭 Referral program: $1500 is paid when your recommendation gets hired
• 🙏🏾 Emergency days: 5 paid days per year, for each Strapier in trouble (miscarriage, grief, domestic violence, sick kids, or dependants) who needs a day or a few days off to manage it.

Salary range

🇺🇸 The annual hiring range for this position is $250K-$300K. Within the range, individual pay will be based on a candidate's skills and experience as they relate to the specific requirements of the role.

💥 Our Talent Acquisition process

This process tends to take 2-3 weeks max, but happy to adapt to your specific needs.

Meet the team!

• First video call with the hiring Manager
• Technical assessment & Assessment debriefing
• Team meetings (with a few Strapiers)
• References check

More details here: https://miro.com/app/board/uXjVOMEXZ58=/

At any moment, the process can stop, and the team will be happy to give you a call to share their feedback or get into more details.

🎉 Celebrating You being YOU!

Strapi's mission is to empower the worldwide community of users to build a million tailor-made projects. To do that, we are growing a diverse team representative of the users we serve. We are committed to building a safe workplace where everyone feels empowered to bring their authentic selves. By being you and bringing your unique difference, perspective, culture, experience, lifestyles, and challenges, you actually help all of us succeed and grow to be the best version of ourselves!

It is important to us to create an accessible and inclusive candidate experience. Please let us know if there are any adjustments we can make to assist you during the hiring and interview process.

📖 Want to learn more about us?

Take a look at our open positions at our Careers Website, Join our community, read our latest news at Strapi's blog, learn more about our story and check out our Glassdoor page!

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