• Location
    • Paris
  • Date Posted
  • May. 26, 2021
  • Function
  • Product Management
  • Sector
  • Financial Services

À propos

  • Swile, c’est l’app qui place la cohésion d’équipe au coeur de l’entreprise du 21ème siècle !
  • Swile diffuse la culture du partage et réenchante les moments de vie entre collègues, du matin jusqu’au soir !
  • Vivez enfin une expérience employé mémorable : création de cagnottes pour l’anniversaire de vos collègues, remboursement facile et partage d’addition pour vos afterworks, organisation d’une session running en équipe, messagerie interne pour faciliter vos échanges et célébrer vos succès collectifs, paiement en titres-resto et carte cadeau grâce à leur smartcard… l’app Swile rassemble autour de la convivialité, pour créer un environnement de travail plus collaboratif et plus durable ! #techforgood
  • Ils existent depuis fin 2016, et comptent désormais 400 Swilers présents à Montpellier, leur fief, mais aussi à Paris et dans de nombreuses villes françaises en télétravail… Ce sont aujourd’hui plus de 400k heureux salariés qui utilisent leurs solutions en France et maintenant au Brésil, et ils comptent continuer à conquérir les coeurs à l’international .
  • Swile est soutenue à hauteur de 115 millions d’euros levés auprès d’investisseurs tels qu’Index Ventures, Idinvest, Bpifrance, Daphni, Kima… et fait partie du FrenchTech120

Descriptif du poste

A key driver of Swile’s growth in France is the volume of high-quality leads generated by our marketing team for our sales team (collectively generated by the business team).

  • We’re looking for a demand generation manager who has a track record of effectively nurturing leads through the customer journey.
  • In this role, you will be planning and executing demand generation campaigns for our French audience.
  • Reporting to the Head of Demand Generation, Ana, this is a high-impact role where you will contribute greatly to our continued growth.
  • Swile’s aim is to build a multi-channel demand generation engine that drive net new business to help ensure that Swile sees growth year on year.

Profil recherché

Your Missions

  • The planning and execution of multi-channel online lead generation campaigns, with a strong focus on inbound and outbound acquisition (by leveraging B2B content team deliverables)
  • Conducting persona-targeted nurturing scalable campaigns based on the different stages of the customer buying journey
  • Participating in the planning and execution of campaigns to attract ‘solo onboard’ direct new clients in autonomy (direct sales)
  • Build and fine tune performant acquisition landing pages
  • Support sales teams to design automated cold sales nurture campaigns and various initiatives to boost new business, cross-sell and up-sell (copywriting, design, settings and tracking…)
  • Implementation and drive of partner referral acquisition program
  • Measure and track campaign performance, lead lifecycle, conversion and business results
  • Work closely with Marketing Ops and Sales Ops teams to enrich leads, optimize automation techniques, CRM Management, lead scoring and lead attribution

Our Ideal Candidate has/is

  • Understanding of marketing automation principles
  • Hands on marketing automation tools
  • Email copywriting skills (cold and Inbound)
  • Data analysis
  • B2B buying journey understanding
  • Lead scoring techniques
  • Referral acquisition programs experience
  • French writting skills
  • Team collaboration
  • Problem-solving skills (specially serving marketing automation)
  • Critical-thinking skills to optimize processes and strategies
  • Organizational skills
  • Accuracy and exactitude
  • Openness to criticism
  • Curiosity and wiliness to learn