Marketing Automation Manager - Affiliates (French Speaker)

  • Location
    • Paris
  • Date Posted
  • Jul. 6, 2021
  • Function
  • Product Management
  • Sector
  • Fintech

À propos

  • Swile, c’est l’app qui place la cohésion d’équipe au coeur de l’entreprise du 21ème siècle !
  • Swile diffuse la culture du partage et réenchante les moments de vie entre collègues, du matin jusqu’au soir !
  • Vivez enfin une expérience employé mémorable : création de cagnottes pour l’anniversaire de vos collègues, remboursement facile et partage d’addition pour vos afterworks, organisation d’une session running en équipe, messagerie interne pour faciliter vos échanges et célébrer vos succès collectifs, paiement en titres-resto et carte cadeau grâce à leur smartcard… l’app Swile rassemble autour de la convivialité, pour créer un environnement de travail plus collaboratif et plus durable ! #techforgood
  • Ils existent depuis fin 2016, et comptent désormais 400 Swilers présents à Montpellier, leur fief, mais aussi à Paris et dans de nombreuses villes françaises en télétravail… Ce sont aujourd’hui plus de 400k heureux salariés qui utilisent leurs solutions en France et maintenant au Brésil, et ils comptent continuer à conquérir les coeurs à l’international .
  • Swile est soutenue à hauteur de 115 millions d’euros levés auprès d’investisseurs tels qu’Index Ventures, Idinvest, Bpifrance, Daphni, Kima… et fait partie du FrenchTech120
  • Swile’s revenue in France is mostly generated through Affiliates.
  • Affiliates are merchants that are eligible to accept Swile Card payments (meal vouchers, gift vouchers, mobility…) and that have an affiliation contract with Swile. On every payments made with the Swile Card at a merchant’s, Swile will take a commission if the merchant is affiliated.
  • We’re looking for a Marketing Automation Manager with a proven track record in establishing a demand generation strategy, running automated prospection campaigns and nurturing leads.
  • In this role, your mission will be to generate affiliation demand and thus, increase our revenue. You will plan and execute demand generation campaigns, with the particularity to aim for converting your leads into customer without involving sales.
  • Reporting to the Head of Marketing Affiliates, this is a high-impact role where you will contribute greatly to our continued growth.

Profil recherché

The Marketing Automation Manager will be responsible for:

  • Build the demand generation strategy with a view to maximize the number of onboard solo signatures (contracts signatures with no sales involved) and revenue and manage lead lifecycle w/ the support of salesOps teams (suggest and implement processes)
  • Define and implement automated campaigns to the right audiences, at different stages of the customer buying journey (copywriting, design, settings and tracking…), mostly outbound and nurturing emails
  • Set up tracking, monitor and report performances across the whole funnel, focusing on optimizing it (email, LPs, conversion funnel, content, lead lifecycle, business results…)
  • Build and fine tune performant acquisition landing pages
  • Propose other initiatives to test in order to achieve goals (marketing channels, referral programs, partnerships, content strategy…)
  • Work closely with Sales Ops teams to enrich leads, optimize automation techniques, CRM Management, set up tracking, lead scoring and lead attribution

Our ideal candidate :

  • Full understanding of marketing automation principles
  • Full understanding of buyer journey & lead lifecycle principles
  • Operational on at least one marketing automation tool & campaigns set up
  • Email copywriting skills (sales cold emails mostly) and very good writing skills in general
  • Very analytical mindset: you love digging into data and analysing it to provide insights, you know how to monitor campaigns and performances in general, and set up dashboards to follow-up on every actions you take
  • Comfortable with campaign tracking implementation (form & funnel tracking, set up in GTM & Google Analytics)
  • Comfortable discussing technical aspects & ideally you know HTML & CSS languages
  • Very organized, you have outstanding project management skills! You’re capable to prioritize your topics and have them move forward in parallel, in full autonomy.
  • Problem-solving skills (especially serving marketing automation) & solution-oriented. Nothing’s impossible! When “you don’t know”, you dig by yourself first and are eager to come with solutions/propositions.
  • Excited at the idea to test your assumptions and launch new ideas from scratch
  • Take the lead and initiatives on projects