Senior Lifecycle Marketing Strategist


  • Location
    • Barcelona
  • Date Posted
  • 29 Jun 2020
  • Function
  • Marketing
  • Sector
  • Business Applications, Future Of Work

About Typeform

Founded circa 2012 in Barcelona, Typeform was founded by two designers: David Okuniev and Robert Muñoz. Their mission? Make online forms a little more human. Today, Typeform works on the future of online forms. Powering your brand’s interactions with beautifully designed, professional-looking online forms that people just love. Create forms, surveys, quizzes (and so much more) to grow your audience, improve just about anything, and validate (or invalidate) your best ideas.

The most important interaction on the web is the exchange of information between a brand and its audience. And that exchange usually happens through online forms. We believe that even a utility like online forms should be remarkable. Our customers say they get more answers from their audience and even the occasional compliment. Make every interaction count.

Typeform is a team of over 200 people representing 30 countries. Typeform is backed by fantastic investors – General Atlantic, Index Ventures, Point Nine Capital, RTAventures, and Connect Ventures. We have offices in Barcelona, Spain and in San Francisco, United States.

About the Role

In Customer Success, we inspire people to build the best typeforms they possibly can. That helps them make progress, and means they stick around for longer.

We’re looking for an experienced Lifecycle Marketing Strategist to join our Customer Engagement team in Barcelona. Working within Customer Success, you will be responsible for developing and executing a strategy to engage and nurture our customers across existing and new channels such as email, in-app, mobile, among others.

Drawing from data analytics and churn prediction model, and aligning with marketing, product and customer success teams, you will be setting and executing a strategy to retain, nurture and expand our customers through lifecycle communications. You will be driving tailored engagement, expansion and advocacy experiments and programs.

You should thrive in ambiguous situations, enjoy analytics, and have a fearless A/B test mentality. To be successful, you must be able to solve practical problems, develop strong cross-functional relationships, and adapt fluidly to the needs of the business.

You will:

  • Lead the strategy, execution, measurement, and reporting for all lifecycle marketing programs and activities focused on retaining and growing our customer base, including sustained usage, expansion and advocacy programs.
  • Work closely with analytics teams to identify the key drivers of engagement and the moment that matter for each customer segment, identifying actionable insights to continually improve CRM efforts.
  • Work closely with other Lifecycle teams to create and maintain an email/in-app strategy (cadence, promotions, content, etc.) and calendar that aligns with other lifecycle programs.
  • Lead and effectively coordinate retention programs end-to-end, in collaboration with copywriters, content writers, and designers, among others.
  • Drive optimization and experimentation efforts in lifecycle. Run A/B tests and iterative improvements that impact KPIs and positively improve customer experience and engagement.
  • Develop a deep understanding of our customers. Identify their business objectives, challenges, and the value they get and could get from our product. You will identify opportunities for cross-discovery, new feature adoption, and expansion to higher plans, focusing on providing value to our customers in a tailored fashion.
  • Develop innovative ways to communicate with customers across email, social, on device, mobile, push notifications, direct mail, and more.
  • Monitor, analyze, and report on campaign performance across all channels to understand the effectiveness of strategies and tactics for improving key engagement and retention metrics.

You have:

  • 3+ years of experience within lifecycle programs, primarily with a Retention focus.
  • Solid working experience with CRMs
  • Experience in building programs from the bottom up quickly and with little previous framework.
  • Have solid, up-to-date knowledge of email CSS & HTML, you’re fully capable of building and testing emails and never miss the small details.
  • Strong experience in planning, launching, testing, and optimizing campaigns across the customer lifecycle and within multiple channels such as email, in-app, mobile, push etc.
  • Data driven mindset, you think in terms of LTV, ROI and your impact on the bottom line of the business.
  • Strong track record of developing and maintaining highly collaborative cross-functional relationships and a demonstrated ability to manage cross-functional projects.