• Location
    • Remote
  • Date Posted
  • Dec. 27, 2021
  • Function
  • Product Management
  • Sector
  • Future Of Work

One sunny Barcelona morning, two designers sat down to build a beautiful lead gen form for a bathroom company’s showroom. They ended up reimagining the data collection experience, and realized it was one idea they wouldn’t be flushing down the toilet. Today, Typeform is a team of over 300 people from more than 35 countries, with offices in Barcelona, Spain and San Francisco, US.

We’re building a world where brands, businesses, and their communities can have more personal relationships with the people who matter most. To do this, we give people the tools they need to have conversational experiences at scale—because meaningful relationships start with conversations.

From online lead forms and engaging quizzes, to face-to-face encounters in the office, help us build more meaningful relationships, one conversation at a time.

About the team

As a Field Marketing Manager you will lead the execution of all aspects of Typeform’s field marketing efforts globally with a focus on generating new business through a broad range of field marketing channels and tactics creating a team from scratch.

Reporting directly to the Vice President of Integrated Brand Marketing, you’ll work closely with sales and marketing to help execute in a fast paced, goal oriented environment.

About the Role

What you’ll do:

  • Partner closely with growth marketing, product marketing, brand marketing and sales to gain full understanding of the goals, audience, and outcomes for GTM activities
  • Partner with the sales team to build and deliver field marketing activities that support growth and sales goals.
  • Develop and execute innovative local campaigns with highly personalized experiences that surprise and delight targets, educate and engage.
  • Develop event and account-based programs that effectively drive brand awareness and create both new pipelines and expand opportunities for enterprise accounts.
  • Combine brand, corp comms and Demand Gen campaigns with a calendar of local marketing to create a comprehensive, multi-channel, quarterly marketing program that meets objectives aligned to sales.
  • Communicate news and updates weekly to ensure that field teams are aware of and making full use of each program.
  • Develop the customer reference program, identifying process, customers and content for showcasing their stories
  • Manage 3rd party review sites with the goal of obtaining reviews, awards for Typeform
  • Own reporting and tracking of program pipeline and performance results tied to quarterly and annual targets.

About You

Here’s what we are after:

  • 5+ years of work experience and a Bachelor’s Degree in Marketing, Brand, Advertising and/or Communications or relevant work experience.
  • Full understanding and experience moving prospects through marketing and sales funnel stages.
  • Experience partnering directly with sales leadership to jointly pursue new pipeline, accelerate deals, and close business.
  • Experience in building field marketing programs to help attract and expand opportunities
  • Experience in designing an integrated regional marketing plan which may include events, webinars, digital media tactics, and targeted account/persona programs
  • A self-starter with the ability to work independently and as part of a team
  • Not afraid to try new things – driven to constantly improve results
  • Team player with excellent people skills especially working to align functional teams and multiple stakeholders.
  • Excellent written and verbal communication skills.
  • Detail-oriented, metrics and deadline-driven.
  • Interested? Hit Apply now and show us what you’ve got.
  • Today, more than 2.5M people from all over the world use Typeform. We celebrate the diversity of our customer base, and we want our employees to reflect those differences. At Typeform, we’re committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We strive to be a more equal opportunity workplace.