• Locations
    • Remote
    • Palo Alto
  • Date Posted
  • Nov. 2, 2021
  • Function
  • Product Management
  • Sector
  • Fintech

Wealthfront is looking for an experienced Product Marketing Manager to launch and grow our investing products. As the newest member of the rapidly growing Marketing org at Wealthfront, you’ll help shape a world class Product Marketing team while diving deep into customer insights, crafting product narratives, leading go-to-market efforts, and identifying new growth opportunities. You’ll work closely with partners across the company, in Product, Engineering, Design, Insights, and others.

This is an ideal opportunity for a senior product marketer looking to make a big impact, get their hands dirty and help build a team from the ground up. You’ll help us build and grow financial products that favor people, not institutions.

Responsibilities:

  • Lead go-to-market planning and launches for new and existing products that drive full funnel measurable results, rooted in data and insights
  • Partner with consumer research, product, design and data science teams to uncover new opportunities throughout our marketing funnel.
  • Partner with Wealthfront’s Growth Product team to develop hypotheses and test them on our website, in our product, and across our marketing channel.
  • Develop positioning, audience and channel strategies for new and existing products that drive measurable growth
  • Craft focused briefs, rooted in business and customer insights, for creative teams to execute against.
  • Be a key liaison with external agencies and creative teams in bringing marketing briefs and strategies to life, ensuring consistent messaging across channel
  • Be a voracious consumer of culture and help highlight trends that can inform our creative strategy
  • Lead business performance recaps and findings with executive leadership team
  • Partner closely with cross-functional leaders across performance marketing, product, design, engineering and data science

Qualifications:

  • 5+ years in consumer product marketing, with technology and/or startup experience
  • Passionate storyteller with strong communication, presentation and writing skills
  • Experience taking new consumer products to market and crafting compelling messaging and/or briefs
  • Strategic thinker who equally values creativity and marketing effectiveness
  • Experience with A/B testing and measuring success of new marketing efforts
  • Thrives as a self-starter in faced paced environments
  • Personal finance knowledge/experience is a big bonus, but not required
  • Bachelor’s degree or higher
  • Everyone across the financial spectrum deserves to live secure and rewarding lives. In order to successfully serve clients across the United States, the Wealthfront team is focused on hiring team members with a diverse range of backgrounds, experiences and perspectives. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
  • About Wealthfront

Wealthfront started with the ambition to transform the investment advisory business, with the goal to unlock access to high quality investment advice for millions who were underserved by the traditional institutions. We built the first automated investment product that allows you to invest in a personalized portfolio of thousands of companies in seconds for a remarkably low fee; we then expanded into banking which made it remarkably easy for people to automate their finances end-to-end and eliminated the hassle of money management, all of which resulted in attracting more than $27 billion of our client’s hard earned savings, created the robo-advisor category and transformed the broader industry. And yet, we have a long way to go to achieve our mission to build a financial system that favors people, not institutions.

Wealthfront’s vision is to make it delightfully easy to build long-term wealth on your own terms. This vision is more relevant than ever because millions more people are getting into the market early and investing their hard earned savings in a handful of stocks. While this is a great way to start, it is inconsistent with building long-term wealth. We want to empower young investors to expand their horizon, and easily explore and execute on a wider range of investing strategies, make informed investment decisions that are consistent with their values and beliefs while also making it effortless to grow and compound their savings exponentially, that’s transformational to their lives and their long-term future.