PR & Communications Director

WhiteHat

  • Location
    • Marylebone, London, UK
  • Date Posted
  • 13 Nov 2019
  • Function
  • Marketing
  • Sector
  • Business Applications

Description

WhiteHat is on a mission to develop a diverse group of future leaders, and we are looking for an ambitious, passionate and creative director of communications to help us deliver on that mission. Everyone in our team is driven by a desire to have real social and societal impact, and to change millions of lives around the world. Sounds like an ambitious goal, and you would be right!

WhiteHat is a tech scaleup that is building an outstanding alternative to university. We recently raised a $16m Series A, led by some of the world’s leading investors including Index Ventures, Lightspeed Venture Partners and Salesforce Ventures, to redefine the future of education and employment. We want to build an iconic company that becomes one of the great European businesses of our generation.

By delivering training in partnership with world-class content providers, through a combination of 1:1 coaching and cutting-edge tech, we offer apprenticeships that rival the learning experience at elite universities. We work with some of the world’s top employers such as Sky, Google, Facebook and BP to help them access incredible, ambitious and diverse non-graduate talent.

We believe communications will be absolutely critical to the success of the business. We’re looking for an experienced, entrepreneurial Communications Director to work with the founders and the business to communicate the vision of WhiteHat and to support the growth of our brand to relevant stakeholders from candidates to teachers, employers to government. Our ambition is that WhiteHat becomes synonymous with high quality apprenticeships that the WhiteHat brand is seen as prestigious as going to a top university.

As Director of Communications you will be responsible for:

  • Setting our communications strategy and positioning
  • Leading execution across all channels (media, social, events, website, etc)
  • Managing all media relationships
  • Effectively communicating the positive business and social impact of apprenticeships to employers
  • Develop creative and FUN ways to engage with young people, their parents and teachers, ensuring WhiteHat is front of mind for young people looking to launch their careers through apprenticeships
  • Helping WhiteHat become thought leaders on Future of Talent and Future of Work and leading the conversation around apprenticeship policy in the UK.
  • Working with the team to develop compelling employer and candidate case studies
  • Raising the profile of the founders and the broader team
  • Managing our speaking engagements
  • Managing any future agency relationships (macro/thought leadership and employers focused PR agency + youth agency)
  • Advising the company on the communication implications of policy and operational decisions.

We are looking to grow beyond the UK in the next couple of years and this person will be responsible for thinking about our launch comms strategy internationally.

Requirements

  • An appetite for work. The hyper growth of WhiteHat and the fact we are seen as thought leaders in the Future of Work and Future of Talent spaces means that this is a ‘full on’ job.
  • An enthusiasm for up to the minute, difficult media issues. This includes a desire to pick up the phone to journalists and to form strong relationships with them. Business editors, HR/Talent journalists, political journalists and tech correspondents are all highly relevant.
  • You’re excited about developing channels to communicate with Gen Z and Millennial users (and the people in their lives who influence their decision making) and you recognise that traditional media isn’t going to be your main route to engaging with this audience.
  • Excellent, thoughtful judgement and experience in strategic communications
  • A commitment to excellence in everything they do and a desire to constantly raise the bar with the standards they set
  • An eye for a creative idea that will get media attention, and the ability to translate that into an activation that resonates with our audience
  • A track record of landing stories in tier one media and a talent for knowing how to create engaging hooks and control the narrative
  • Experience working directly with founders and with VC firms
  • A proactive attitude and a desire to help make decisions right across the business, including commercial and operational decisions

Benefits

  • We are a very values driven business.
  • 27 days annual holiday allowance + Bank Holidays
  • 1 volunteering day a year
  • Equity options
  • Perkbox
  • Enhanced Maternity and Paternity leave

Our Values

  • We are all owners: we think about the impact of our actions on the team, the company and on our external perception.
  • Good people win: we believe that respect flows both ways; we are approachable, warm and responsive.
  • We put others first: we go above and beyond to create an exceptional service and experience for our users.
  • We believe in social mobility: your background should never define your destination.
  • We are changemakers: we are working to create impact at scale.
  • Integrity is paramount: we put our apprentices’ success first.
  • We are honest but kind: direct feedback delivered with kindness helps others realise their full potential.
  • We are mission & results driven: we pursue excellence in everything we do and we energise and inspire others through the standards we set.