EXPANSION

Plan

The best European companies are born global. Rather than seeing international expansion as a distant point on their journey, they’re thinking internationally from the start – whether in terms of talent, customers or investors. Yet conquering the hyper-competitive US market is a daunting challenge.

Winning in the US smooths the journey by distilling the wisdom of the most successful global players into actionable strategies and tactics. It’s your definitive guide to US expansion, based on the analysis of over 500 VC-backed companies and over 40 in-depth interviews with founders and operators from globally successful companies. From crafting your US game plan to hiring executives on the ground, this resource gives you everything you need to cross the Atlantic – and win.