DESTINATION USA
OVERVIEW Book Close
Back
Explore other themes
ExpansionApp-header.jpg
white-app-icon.svg black-app-icon.svg App

EXPANSION

Plan

DISCOVER YOUR ARCHETYPE

(Synopsis)

Only a small proportion of European tech companies that expand into the US grow to the scale of global category winners. We have distilled the strategies adopted by the winners into four distinct archetypes: These are organisational templates that startups can follow as they expand into the US.

Destination USA book
Destination USA Stacked.webp
DestinationUsaBook-header.jpg

DESTINATION

USA

Conquering the hyper-competitive US market is a daunting challenge for any European tech company. Destination USA smoothes the journey by distilling the wisdom of the most successful global players into actionable strategies and tactics. From crafting your US game-plan to hiring executives on the ground, this resource gives you everything you need to cross the Atlantic – and win.

Articles
QuickGuide-header.jpg

QUICK GUIDE: THE US EXPANSION PLAYBOOK

If you’re looking to jump straight into practical guidance for how to expand to the US from Europe, we’ve prepared this playbook for you.

CHECK OUT OUR QUICK GUIDE