Strengthens Its Position in Europe by Buying Privalia


Since it created the flash-sales model in 2001, has been constantly investing to provide its partner brands and members the most complete and innovative retail services. In an increasingly competitive market, with more online and offline actors in both general and specialized markets, vente-privee is working to strengthen its position in Europe with several acquisitions. is expanding its European business by acquiring the company Privalia, which was founded in 2006 by entrepreneurs Lucas Carne and Jose Manuel Villanueva in Spain. The company recently expanded to Brazil and Mexico, and previously expanded to Italy in 2008. A pioneer in Spain, Privalia has become a major player in its existing European markets. 

We are excited to join the creator of the online flash sales concept. This alliance will enable us to accelerate our growth and expand our offerings to new sectors, which our members will benefit from," said Lucas Carne and Jose Manuel Villanueva, co-founders of Privalia.

The group also acquired a majority stake in the company in Switzerland. A profitable leader in its country, the company was co-founded in 2007 by Arthur Dauchez and Laure de Gennes, who remain minority shareholders as well as the group Maüs Brothers. The founders remain directors of the company. The arrival of to its financial capital will allow to accelerate its growth. " is THE European reference in the field of online sales events, and this partnership will allow us to move up another gear in terms of development," says Arthur Dauchez, co-founder and CEO of

"This new step in our development is part of our long-term vision for the company. These connections are a real human adventure, combining the savoir-faire and expertise of to Privalia's success in two of our key markets, and in Switzerland. This new expansion reflects our continued active approach to the European deployment, which began in 2015 with a majority stake in the Belgian company vente-exclusive. We are very respectful of the work done by the founders and leaders of these sites, and are very pleased to have their support and expertise in the pursuit of our common European adventure," says Jacques-Antoine Granjon, CEO and founder of

These investments mark's ambition to provide its partner brands a unique service and shared expertise facing growing competition. In an environment that has multiple players who are reaching a critical size, will help Privalia and grow at a key stage of their development. Privalia will continue to be driven autonomously by its management.

"We observe that the European market is both fragmented and mature enough that 'virtuous' reconciliations take place and therefore allows to serve the best experience, tailored to each market. We are therefore investing at a key stage for this market development," adds Jacques-Antoine Granjon.

About is the pioneer of the online flash sale concept and is the global industry leader. Specialising since 2001 in helping brands manage excess stock. Its access is reserved for its 30 million members accross Europe. Registration on the website is free and without obligation. Sales are limited in time (3-5 days) and are organized in close collaboration with over 3700 international brands in all areas: ready-to-wear, fashion accessories, home furnishings, toys, sports, wine ... offer prices benefiting from strong discounts (-50 to -70%) compared to the recommended prices. With 2800 employees in 8 European countries, has achieved a  2 billion euros turnover in 2015. The information available on is available on

About Privalia 

Privalia was founded in Barcelona in 2006 by Lucas Carné and José Manuel Villanueva. Privalia offers daily sales of top brands at exceptional prices and exclusively to its registered users, fulfilling its mission of “Inspiring people every day to look better and save money”. The company has 28 million registered users worldwide and is a well-known player in each of the markets where it operates as Privalia. Privalia has been recognized as the ‘Most Popular Shopping Website’ in Spain and Italy by its users as part of the Website of the Year contest, same prize was won in 2012 and 2013. In 2014 Privalia was awarded the ‘Best Mobile Webshop’ as part of the eCommAwards and also earned the CRC Gold Award for Excellence in Customer Service in the Ecommerce category. 


Founded in 2007 in Lausanne, is the first sales-event site in Switzerland. One and half million members in Switzerland have access to daily sales from top brands heavily discounted up to 80% from the retail price. Sales are open for a limited time with limited stock on a first come, first served basis! Thanks to a partnership with over 800 major brands, offers on a daily basis a wide range of products from multiple areas: fashion, sports, home, children, high-tech but also travel and leisure. Since its creation has experienced a rapid growth and is a profitable company. Since 2011, the company is part of the Maus Frères Group and employs over 50 people in Switzerland.

In this post: Privalia

Published — April 14, 2016