- Location
- London
- Last Published
- May. 17, 2025
- Sector
- Business Applications
- Function
- Sales & Business Development
Spendesk is at a pivotal moment of transformation. Under the leadership of our new CEO Axel Demazy and VP of Marketing Ollie Bryden, we're building a world-class organisation poised for our next growth phase. We're approaching profitability and you'll join a refreshed, high-caliber leadership team that's continuing to expand Spendesk's large footprint over Europe. In this role, you'll report to the Head of Growth and work across the GTM org to drive forward our core Growth KPIs If you're driven and ambitious and have 3+ years in growth marketing, paid media and SEO we want to speak with you!
What you’ll be doing
- Strategy & Execution
- Develop comprehensive demand generation strategies that align with our business objectives
- Create and implement engaging multi-channel campaigns incorporating SEO, paid search and ABM approaches
- Design effective lead scoring and nurturing flows that drive conversion
- Plan and execute targeted programmes for key market segments
- Campaign Excellence
- Craft compelling marketing campaigns that resonate across email, content, and digital channels
- Develop messaging that speaks directly to our different audience segments
- Make smart decisions about budget allocation to maximise pipeline impact
- Oversee and optimise search engine marketing (SEM) campaigns to support pipeline generation efforts
- Coordinate targeted advertising efforts to amplify campaign performance
- Data & Optimisation
- Monitor and analyse demand generation metrics to uncover insights and opportunities
- Use marketing automation tools to track engagement and enhance targeting
- Run thoughtful A/B tests to continuously improve campaign performance
- Measure and report on programme effectiveness across all channels
- Collaboration
- Partner closely with our sales team to ensure smooth opportunity handover
- Work hand-in-hand with product marketing to craft compelling value propositions
- Connect with the wider marketing team to maintain consistent messaging
- Partner with field marketing teams to align campaign strategies and share insights across regions
- Coordinate with marketing ops to build robust tracking and reporting
Your impact
- Working closely with our talented marketing team, you'll
- Drive paid channel performance and spend optimisation
- Work with our content team to improve SEO performance and organic growth metrics
- Design and execute targeted campaigns that resonate with key decision-makersImprove funnel conversion rates (Lead:Opportunity) with CRM campaigns
- Work across channels and our website to drive incremental gains through AB testing
What we are looking for
- A proven track record (3+ years) in B2B demand generation
- Strong command of marketing automation platforms (e.g., HubSpot, Salesforce)
- A data-driven mindset with sharp analytical skills
- Sound working knowledge of B2B marketing principles and UK market dynamics
- Experience with SEO, paid search, and ABM strategies
- Outstanding communication skills and a collaborative spirit
- Bachelor's degree in Marketing or related field
- Has a strong bias for action and a growth mindsetIs comfortable in a fast-paced environmentIs genuinely curious about what makes marketing campaigns successful
Why now?
- This is an opportune time to join Spendesk. We're shifting our focus from outbound to inbound lead generation as part of our company's transformation. Working with our team across the UK, France, Spain and Germany, you'll be a key part of our growth engine.
- Join a company that recognises results, values fresh thinking, and where your work will have visible impact. If you're looking for a genuine challenge that offers professional growth and the chance to influence a business on the rise, we'd like to talk.