Marketing Operations Specialist

We're seeking an exceptional Marketing Operations Specialist to join our high-growth B2B SaaS company in Paris. The ideal candidate will combine deep technical expertise in HubSpot with strong analytical capabilities to drive measurable improvements in our marketing and sales operations. This role requires a data-driven mindset, structured approach to problem-solving, and proven ability to deliver quantifiable results.

Key Responsibilities

• Top of Funnel Process:
• Own lead routing and drive alignment on MQL definitions
• Develop and optimize lead scoring models based on behavioral and firmographic data
• Create and maintain marketing & sales playbooks with clear KPIs
• Implement advanced HubSpot workflows for automated lead management
• Data Enrichment & Quality:
• Improve data quality and consistency across marketing and sales systems
• Implement data validation and enrichment processes
• Establish data quality monitoring and reporting
• Drive continuous improvement in data accuracy and completeness
• Segmentation:
• Work with marketing, sales, and customer teams to implement effective customer segmentation
• Develop and maintain propensity-to-buy models
• Create automated workflows for segment-based targeting
• Optimize GTM strategies based on segmentation insights
• Customer Journey Analysis:
• Conduct in-depth analyses of the customer journey
• Identify optimization opportunities across touchpoints
• Measure and improve customer experience metrics
• Provide data-driven recommendations for journey improvements
• Metrics and Dashboards Management:
• Revamp current dashboards and eliminate redundant reporting
• Establish a comprehensive marketing steering cockpit
• Create real-time insights for key stakeholders
• Develop automated performance monitoring systems
• Team Empowerment:
• Provide strategic support to marketing teams
• Challenge current processes to elevate performance
• Drive accountability through clear metrics
• Enable data-driven decision making across teams
• Campaign Oversight:
• Manage deployment of integrated marketing campaigns
• Ensure alignment with strategic business goals
• Implement robust testing frameworks
• Monitor and optimize campaign performance
• Data-Driven Insights:
• Analyze marketing data to inform campaign strategy
• Drive strategic pivots based on performance data
• Create structured reporting for stakeholders
• Identify trends and opportunities for improvement
• Technology Optimization:
• Oversee marketing technology stack
• Ensure efficient use of CRM systems and automation tools
• Manage integrations between platforms
• Optimize HubSpot configuration and workflows

Key Skills and Qualifications

• Minimum 4+ years of hands-on marketing operations experience in B2B SaaS
• Advanced HubSpot expertise with demonstrated success in:
• Complex workflow automation
• Lead scoring model development
• API integration management
• Custom property configuration
• Multi-branch logic implementation
• Proven track record of improving key metrics such as:
• MQL-to-SQL conversion rates
• Lead quality scores
• Campaign ROI
• Customer acquisition efficiency

Location & Work Environment

• Position is based in our Paris office
• Regular collaboration with global teams
• Fast-paced, data-driven environment
• Focus on continuous improvement and measurable results
• This role offers the opportunity to make a significant impact on our company's growth through data-driven marketing operations excellence. The successful candidate will combine technical expertise, analytical rigor, and structured thinking to drive measurable improvements in our marketing and sales performance.

As we are an international team, please submit your application and CV in English. About Spendesk Spendesk is the 7-in-1 spending solution built for finance teams to make faster, smarter spending decisions. Founded in 2016, Spendesk is now one of the fastest-growing fintechs in Europe, with over 4,000 customers and an international team of 300+ employees based in Paris, Berlin, London, and a few in remote. We’ve raised over €260M from leading investors, and been named a French tech unicorn. And we’re not stopping there! About our people & culture We believe that people do their best work when they’re given the freedom to thrive and grow. That’s why liberation is at the core of everything we do. We empower Spendeskers to take ownership of their work, to navigate ambiguity, and seize every opportunity. Spendeskers come from all over the world (35+ countries and counting!) but we have plenty in common: we're bold, ever-curious, committed to kindness, and tackle every challenge with a positive mindset. About our benefits Our culture is built on trust, empowerment, and growth — with benefits to match! - Flexible on-site policy : 4 days per month remote (non-accumulative) and 3 full weeks remote per year (non-consecutive) - Lunch 60% funded by Spendesk (Swile Card) - Alan Premium health insurance - A Gymlib pass to let off steam after a productive day at work - Access to Moka.care for emotional and mental health wellbeing - Access to Vendredi allowing us to change the world - Latest Apple equipment - Great office snacks to fuel your day - A positive team to work with daily! Diversity & Inclusion At Spendesk, we're committed to fostering an environment where all differences are encouraged, supported and celebrated. We're building our culture for everyone, with everyone. Our goal is to attract and build a diverse, equal and inclusive team, where everyone feels welcome and we truly embrace and encourage people from all backgrounds to apply.