Marketing Manager

About Tema ETFs

Tema builds institutional-quality ETFs for a range of market environments, targeting structural growth, durable core, and liquid alternatives solutions. Founded in 2022, Tema is backed by Index Ventures, Accel Partners, Zinal Growth, and over a dozen financial services CEOs.

The Role

We're hiring a Marketing Manager to help accelerate the next phase of Tema's growth. You'll be a core member of a small but growing team, working across a broad set of marketing channels—content, email, social, paid media, and events.

This is a hands-on role with real scope. You'll execute campaigns end-to-end, shape how Tema shows up in the market, and help build the systems, processes, and playbooks that scale with us. Operating within a lean marketing group, you’ll work directly with our investment, sales, and product teams, translating complex thematic investment stories into content and campaigns that resonate with financial advisors, institutional allocators, and self-directed investors.

The right person is a self-starter who thrives with autonomy, sweats the details, and is equally comfortable writing social copy, analyzing campaign performance, and executing thoughtful client thank-you gifts.

What You'll Do

• Campaign management: Plan, execute, and measure integrated marketing campaigns across digital, paid, earned, and owned channels to drive awareness, engagement, and ultimately AUM growth across our ETF lineup.
• Email marketing: Help build and optimize email programs for advisors, institutional investors, and retail subscribers—including newsletters, product launches, market commentary, and nurture campaigns.
• Paid media: Ideate and manage paid campaigns across a range of platforms and relevant industry publications. Track budget allocation, targeting, creative testing, and ROI analysis.
• Social media and influence: Support the growth of Tema’s brand, product visibility, and influence across established platforms including X, LinkedIn, and Instagram, while helping identify and activate emerging channels such as Reddit, Substack, blogs, and other forms of user-generated content.
• Events: Support the planning and execution of conferences, roadshows, webinars, and advisor events — from logistics and collateral through to follow-up and lead nurture.
• Brand & compliance: Protect brand consistency across every touchpoint and partner closely with Compliance to ensure all materials meet regulatory requirements.

What We're Looking For

• 2-5 years of marketing experience, ideally with meaningful time in asset management or adjacent financial services (strongly preferred).
• A genuine grasp of the ETF industry, the audiences it serves (financial advisors, RIAs, institutional allocators, self-directed investors), and how investment products are marketed within a regulated environment.
• Demonstrable hands-on experience across a broad marketing stack, rather than deep specialization in one channel only.
• Strong writer and editor. You can take a dense investment thesis and turn it into something clear, compelling, and on-brand.
• Adept at leveraging AI.
• Comfort with marketing tools—CRM, CMS, Google Analytics, Ad Campaign Management, and social/scheduling tools.
• Analytical and commercial mindset: You can measure and communicate what matters, and can connect marketing activity to sales pipeline and AUM outcomes.
• A self-starter who operates with ownership and speed. You don't wait for perfect briefs; you ship, learn, and iterate.
• Collaborative, low-ego, and comfortable in a small-team environment where roles flex and priorities shift.

Tema ETFs is an equal opportunity employer. We welcome applicants from all backgrounds and are committed to building a diverse team.