Product Marketing Lead

New York City

Full time

On-site

Go-to-Market

Eisen is hiring its first marketing leader to own the growth motion.

We're not starting from scratch. The foundation is in place - positioning that resonates, events that fill rooms, clean data, and a CEO who is invested in a great marketing motion. Now we need someone to take it over, make it their own, and be part of scaling the business.

We sell into compliance and risk teams at banks, credit unions, and crypto firms. These buyers are technical, skeptical, and have heard every vendor pitch. You won't win with generic playbooks — you'll win by understanding the product, the regulatory landscape, and what actually keeps these buyers up at night. Then turning that into messaging that cuts through. Product Marketing backgrounds, or Growth roles within regulatory and compliance-heavy companies will do well.

About Eisen

Eisen is the account compliance infrastructure for financial services. We are transforming how banks, brokers, and fintechs handle regulated compliance. We manage the entire lifecycle - starting with escheatment - delivering flawless, regulator-ready documentation end-to-end. We are already the trusted infrastructure for companies like Ramp, Adyen, and BinanceUS. If you want to take an archaic, multi-trillion-dollar industry and modernize it with elegant, scalable technology, you belong here.

Role Responsibilities

• Positioning & narrative: Translate complex compliance and financial risk topics into clear stories for banks, credit unions, and strategic accounts

• Channel optimization: Measure what's working, double down on it, and cut what isn't

• Go-to-market: Run the full marketing motion, demand gen, campaigns, events as a pipeline engine

• Sales partnership: Work closely with sales on account plays, enablement, and pipeline progression

• Content engine: Turn every event, webinar, and conversation into fuel for distribution

• Distribution: Own paid, LinkedIn, email, newsletters, and partner channels

• Predictable MQL → opportunity conversion

• Campaigns that create meetings and move deals

• Events with measurable ROI

• A clear point of view on where to invest next

• 5–8+ years in product marketing, demand or GTM, director-level scope

• Background in compliance, risk, finance ops, or regulated B2B

• Track record turning complex topics into narratives that drive pipeline

• Experience partnering with sales on enablement and strategic accounts

• Fluent in attribution and comfortable in HubSpot

Compensation & Benefits

• Competitive compensation package and equity plan

• Health, dental, and vision insurance with 100% premiums covered for you

• Unlimited PTO (and yes, we expect you to use it!)

• 401(k) plan with a company match

• OneMedical membership

• Short-term and long-term disability insurance

• Company-paid life insurance

• Monthly pre-tax commuter benefits available

• Learning and development stipend for continuing learning opportunities

• Financial support for relocation

We have ambitious plans. Our success will depend on our ability to build a thoughtful, inclusive environment where people can sustainably do their best work. We invite and encourage folks from all backgrounds to explore opportunities with us - even if you feel like you don’t meet 100% of the qualifications outlined above.