Sales Development Representative (SF)

At Persona, we're building the first universal and comprehensive identity infrastructure to help businesses of all sizes better serve and protect their end users' identities. Our identity platform enables businesses to collect and manage their end users' personal information securely, verify that their end users are who they say they are, analyze and detect fraud and abuse, and pull sensitive reports about their end users in a privacy-centric way. In a world where consumer behaviors are changing and privacy and identity are taking on a new meaning, we want to help businesses find their superpowers and do it while putting their end users, the people, first. About the Role This is not your typical Sales Development Representative role: we are looking for someone who is excited to both prospect and help build our overarching sales demand strategy. As an SDR here at Persona, you'll drive our sales growth engine by creating our pipeline generation mechanisms through developing and executing outbound strategies while partnering with Account Executives. The ideal candidate wants to actively participate in the development of the sales process and the articulation of Persona’s value proposition.

What you'll achieve

• Identify high-potential businesses, verticals, and markets, and conduct outbound prospecting activities to generate leads for Persona
• Qualify prospects by understanding their needs, challenges, and fit with Persona’s products
• Engage with prospects through effective communication, delivering exceptional service, and build relationships to create interest and generate sales opportunities
• Collaborate with Account Executives to schedule meetings and hand off qualified leads for further sales engagement
• Research and stay up-to-date with industry trends, market conditions, and competitive landscape to effectively position our offerings
• Maintain accurate and detailed records of prospect interactions and update Salesforce
• Continuously improve product knowledge and sales skills through ongoing training and professional development

What you'll bring to Persona

• 1-3 years of work experience (sales and/or technology experience is a +), with a track record of top performance
• Drive and grit — a strong desire to compete and win, while being a highly collaborative team player
• Openness to internalize feedback, build on prior experience, and demonstrate improvement
• Superior verbal and written communication skills
• Comfort working in ambiguity and adaptable

Compensation & Equity For this role, the estimated base salary range is between $50,000 - $65,000. Base salaries are just one component of the total compensation package and are determined by a number of factors such as years of experience, expertise, qualifications and more. In addition to base salary, we offer competitive equity packages that play a big part in recognizing you for the huge impact you will have on helping us achieve our mission. Please note, the salary range is a guideline that is subject to change without notice. Benefits and Perks Persona offers a wide-range of thoughtful and inclusive benefits for this role, including medical, dental, and vision, 3% 401(k) contribution, unlimited PTO, quarterly mental health days, family planning benefits, professional development stipends, wellness benefits, among others. While we believe competitive compensation and benefits are a critical aspect of you deciding to join us, we do hope you consider why our core values and culture are right for you. If you’d like to better understand what it’s like working at Persona, feel free to check out our reviews on Glassdoor. Diversity, equity, inclusion and belonging At Persona, we strive to put diversity and inclusion at the forefront of everything we do, reflecting our core values. Our DEIB Employee Resource Group seeks to build a diverse and inclusive team that fosters an environment where each Personerd feels empowered to bring their unique differences to work and achieve their full innovative potential. Our hope is that by fostering such an environment, we strengthen our business and relationships by putting people first. We strive to promote a culture that celebrates diversity and inclusiveness regardless of, but not limited to, race, gender, sexual orientation, family status, religion, ethnicity, national origin, physical disability, veteran status, or age.