Head of Growth

Spendesk is at a pivotal moment of transformation. Under the leadership of our new CEO Axel Demazy and VP of Marketing Ollie Bryden, we're building a world-class organisation poised for our next growth phase. We're approaching profitability and you'll join a refreshed, high-caliber leadership team that's continuing to expand Spendesk's large footprint over Europe. In this role, you'll report directly to the VP of Marketing. You’ll lead and build out a specialist growth function to support Spendesk's ambitious growth plans working in partnership with our wider GTM team. If you're driven and ambitious and have 7+ years of experience leading growth and product marketing teams, we'd love to talk to you.

What you’ll be doing

• Performance Marketing:
• Continuously optimise existing paid channels and strive towards a diversified channel mix.
• Implement a structured approach to testing and learning with a strong understanding of unit economics to maximise ROI and growth.
• Website Management:
• Oversee website performance and develop a comprehensive roadmap.
• Build and lead a dedicated team to enhance website capabilities and user experience, aligning with growth objectives.
• A/B Testing:
• Own and develop the A/B testing roadmap.
• Adhere to conversion rate optimisation (CRO) best practices and champion a culture of testing and data-driven decision-making across the Go-To-Market (GTM) organisation.
• Product Marketing:
• Lead the product marketing function, driving GTM campaigns, product adoption initiatives, and supporting the product-led growth (PLG) strategy.
• Collaborate with cross-functional teams to enhance product positioning and market presence.
• Nurture Campaigns:
• Design and execute nurture campaigns across target markets.
• Implement both automated and ad-hoc strategies to improve our funnel conversion metrics.
• Data and Analytics:
• Build and identify the ideal growth reporting stack and backend flows.
• Ensure all marketing activities have clear tracking and measurement systems in place.
• Support the marketing department in leveraging data analytics for strategic decision-making.
• Coaching and Mentoring:
• Provide coaching and mentorship to the growth team, fostering a culture of continuous learning and development.
• Support team members in achieving their professional growth goals and contribute to building a high-performing team.
• Partnerships:
• Identify and develop strategic partnerships that align with business growth objectives. Leverage partnerships to expand market reach and enhance product offerings.

Your impact

• Product Adoption: Increase customer spend on the Spendesk platform through integrated product campaigns and product-led growth (PLG) motions.
• Acquisition: Achieve quarter-over-quarter increases in inbound revenue across key markets.
• Demand Gen CAC: Maintain customer acquisition cost (CAC) within target thresholds.
• Lead quality: Drive increasing lead quality within our SMB and Mid-Market Ideal Customer Profiles (ICPs).

Who we are looking for

• Advanced knowledge of martech ecosystem :
• Demonstrated expertise in marketing automation, CRM systems, AI technologies and workflows as well as data analytics. Ability to integrate and leverage these tools to drive growth and efficiency.
• Bold leader : Proven track record of leading cross-functional teams and driving strategic growth initiatives. Models calculated risk taking, driving speed and velocity within their teams. Has the ability to inspire and align teams around a common vision.
• Analytical : Strong analytical skills with the ability to interpret data, identify trends, and make informed decisions to optimise marketing strategies and drive business growth.
• Strong communicator : Excellent communication skills with the ability to articulate complex ideas clearly and persuasively. Strong collaborator with experience working across departments and with external partners.

As we are an international team, please submit your application and CV in English. About Spendesk Spendesk is the 7-in-1 spending solution built for finance teams to make faster, smarter spending decisions. Founded in 2016, Spendesk is now one of the fastest-growing fintechs in Europe, with over 4,000 customers and an international team of 300+ employees based in Paris, Berlin, London, Hamburg, and a few in remote. We’ve raised over €260M from leading investors, and been named a French tech unicorn. And we’re not stopping there! About our people & culture We believe that people do their best work when they’re given the freedom to thrive and grow. That’s why liberation is at the core of everything we do. We empower Spendeskers to take ownership of their work, to navigate ambiguity, and seize every opportunity. Spendeskers come from all over the world (35+ countries and counting!) but we have plenty in common: we're bold, ever-curious, committed to kindness, and tackle every challenge with a positive mindset. About our benefits Our culture is built on trust, empowerment, and growth — with benefits to match! - 4 days per month remote (non-accumulative) and 3 full weeks remote per year (non-consecutive)- -Fully covered Oyster card for traveling to and from our new office (up to £250 monthly depending on location) -£45 monthly wellness allowance, accruable, to be used on whatever wellness means to you - through the Ben platform - Access to Moka.care for emotional and mental health wellbeing - Pension scheme (on salary sacrifice): 5% employee / 5% employer (by Aviva) - 28 days of holidays - Latest Apple Mac equipment - Company virtual events - Visit our other offices: Paris, Berlin & Hamburg - Great office snacks to fuel your day - A positive team to work with daily! - Vitality private health insurance (for you and your family/partner) - Bupa private dental care Diversity & Inclusion At Spendesk, we're committed to fostering an environment where all differences are encouraged, supported and celebrated. We're building our culture for everyone, with everyone. Our goal is to attract and build a diverse, equal and inclusive team, where everyone feels welcome and we truly embrace and encourage people from all backgrounds to apply.